What HNWI’s expect from their Products and Services
Affluent consumers perceive themselves as important, valuable customers, and they expect to be recognized and treated as such at every point in the customer lifecycle. They also demand products and services that fit their lifestyle needs and live up to (or even exceed) their extremely high expectations. When it
Wellness: where luxury is the journey, not the goal
The Global Wellness Institute defines wellness as: the active pursuit of activities, choices, and lifestyles that lead to a state of holistic health. It distinguishes wellness not as a “static state of being (i.e. being happy, in good health, or a state of wellbeing), but rather the “active process of being
THE U-HNW Landscape: Key Trends for 2026
The U-HNWI is not one person. Often referred to and defined as a singular persona is a dangerous presumption to make. It is time to break that perception down and consider who our target audiences really are. This demographic is growing and becoming more and more diverse in its make-up and brands therefore need
How Travel and Hospitality Brands are adapting to a new era of luxury
Channels of discovery are everything. The desire for human-centric experiences created by human experts somewhat depletes the efficacy of digital marketing collateral for hospitality brands. When guests are booking through personal travel advisors, your website may no longer be the direct point of conversion bu
There is a Place for Print
While digital, social media, mobile, and internet advertising are at the top of the list for luxury brand advertising, many are questioning their investment in digital advertising alone. Digital advertising may be efficient, but its effectiveness in communicating a brand’s true luxury value is in question. Th
